Don’t know what you want from your new website? Follow these tips.
Feeling overwhelmed about creating or upgrading your business website? This guide simplifies the process by helping you define your website’s purpose, envision its design, and plan its content. From setting clear goals—like generating leads or showcasing your work—to choosing a cohesive color scheme and leveraging competitor insights, these practical tips will steer you toward smart decisions. Whether you’re starting fresh or giving your site a facelift, Starfire Web Design is here to support you in building a site that boosts your business and stands out online.
Flesch Reading Ease and SEO
Hard-to-read websites drive visitors away, spiking your bounce rate and tanking your SEO. Aim for a Flesch reading ease score of at least 65—plain English that’s easy to scan—for better rankings. Short sentences and simple words (one or two syllables) are your friends; long, complex ones drag your score down. The Yoast plugin can guide you, refining your writing over time. Google may not directly use this score, but readable content keeps users engaged, boosting your SEO anyway.
Keywords and Natural Language Processing
Relying solely on keywords for SEO? You’re missing out. Google’s evolved beyond simple keyword matching, leveraging natural language understanding to prioritize relevance over stuffing. It’s not just about synonyms—think broader concepts tied to your topic, woven naturally into engaging copy. For example, a dog training leash site should organically blend terms like ‘puppies,’ ‘harness,’ or ‘behavior,’ not force them. Comprehensive, reader-friendly content now reigns, boosting rankings and keeping visitors hooked.
How Many Pages?
With your website’s purpose and message defined, the next step is determining how many pages it needs based on the information you want to share and your budget. A simple three-page site—home, contact, and a third for prices or a blog—can work for some, while others, like our client, require more. She opted for a clean landing page plus dedicated pages for scheduling (with sub-pages for hours and booking), services, contact, a gallery (split into three sections), an about section (with six staff sub-pages), and a blog—totaling 18 pages. This tailored structure sets the stage for the next phase of her site’s development. Stay tuned!
Staff Pages
Show off your team and build trust with your customers by building out Staff Pages on your website.
6 Key Small Business SEO Components
Unlock the secrets to higher search engine rankings with these five essential components: Keyword Research, Site Architecture, On-Page Optimization, Link Building, and Web Analytics. At Starfire, we blend art and science to target the right keywords, optimize your site’s structure, and boost link popularity—all tailored to drive your business goals. Most critically, with Google’s latest mobile-first criteria, our 100% mobile-ready websites ensure you stay visible and competitive. Learn how we fine-tune every detail for measurable success.
