Design Your Site On Paper First
Before diving into digital tools, grab a sketchpad—sketching your website on paper is a timeless trick top designers swear by. No art skills? No problem. Rough thumbnails still clarify your layout, navigation, and vibe, tailored to your target users. Map out a consistent top-level design, prioritize key info top-left, and keep sidebars and footers simple yet purposeful. Jot down page plans and test color schemes with markers. It’s not about perfection on paper—it’s about sparking a focused, creative start.
Branding Consistency
Consistency is the backbone of branding—linking what your business offers to how customers feel, see, and remember it, like Starbucks with its steady logo, clear taglines, and upscale vibe. Stick to one font, a timeless logo, and a uniform message across all platforms; don’t shuffle words or confuse your audience. Sell a feeling—luxury, trust, fun—and deliver it everywhere, from your site to your service. Focus on your target customer, keep it sharp, and watch your brand solidify.
