Website Redesign
Revamping your website can breathe new life into your online presence, but without careful planning, it risks tanking your hard-earned search engine ranking. At Starfire, we’re experts at refreshing your site while safeguarding your SEO. From redirecting URLs and managing sub-URLs to submitting updated sitemaps in Google Webmaster Tools, we handle the details—analyzing inbound links, auditing for duplicate content, and fixing broken links. Our process ensures your site not only looks great but performs better, boosting traffic and keeping your page rank intact. Ready to upgrade your website? Give us a call, and let’s make it work for you!
Mobile Optimization
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With smartphones and tablets in nearly every hand, mobile optimization is no longer optional—it’s essential. Google’s April algorithm update made it clear: if your website isn’t mobile-friendly, it’s destined for the depths of search results. At Starfire, we’ve made mobile optimization a core part of every website we build or update, ensuring your site looks great, functions seamlessly, and stays competitive. By streamlining content to fit smaller screens without sacrificing usability, we boost your site’s “find-ability” and keep it ranking high, adapting to the way people browse today.
How Many Pages?
With your website’s purpose and message defined, the next step is determining how many pages it needs based on the information you want to share and your budget. A simple three-page site—home, contact, and a third for prices or a blog—can work for some, while others, like our client, require more. She opted for a clean landing page plus dedicated pages for scheduling (with sub-pages for hours and booking), services, contact, a gallery (split into three sections), an about section (with six staff sub-pages), and a blog—totaling 18 pages. This tailored structure sets the stage for the next phase of her site’s development. Stay tuned!
To Refresh or Build New?
When a prospective client weighed updating her outdated, underperforming website against a full rebuild, cost was a concern—but so was functionality. Her current site, plagued by old design, stale content, poor SEO, and no mobile responsiveness, was about to sink further with Google’s Mobilegeddon update. After reviewing her needs, we opted for a fresh start, crafting a new site from scratch. Over the next few days, we’ll walk you through her journey—from initial talks to post-launch—highlighting key steps every business should consider, whether for a simple three-page site or a sprawling corporate platform.
How search engines look at your company’s online listings and determine your ranking
How your company is listed online makes a difference in how, and where you appear in search results.
So I have a blog. Now what?
Your website’s live, social media is buzzing, and your blog’s ready—but random posts won’t cut it. A smart blogging strategy tied to your marketing calendar can boost SEO and grow your online presence organically. Regular, keyword-driven content keeps your site dynamic and engages readers, driving traffic. Struggling for ideas? Take a cue from Starfire Web Design: identify keywords (e.g., “best dry cleaner” or “San Francisco laundry”), schedule posts around them, and weave in timely topics like holidays or specials. This keeps you organized, relevant, and on track for SEO success.
Starfire Web Design is live!
We have a new website to serve you better!
SEO Focus
You want your website to be a lead generator or a revenue creator, so you have to build it with SEO in mind.
The Importance of the Blog
A blog isn’t just a nice-to-have for your business—it’s a game-changer. It keeps customers connected, adds a personal vibe, simplifies social media sharing, and, crucially, keeps your website’s content fresh for Google’s ever-watchful eye. Yes, it’s another task amid payroll and stocking shelves, but its impact on SEO and engagement makes it worth it—even if you delegate it to a trusted employee. Starfire’s got you covered: we’ll set up your blog, provide clear instructions, and offer live support to ensure you’re confident, no prior experience needed. Focus on your to-do list—we’ll handle the rest!
Customer Service Aptitude
You’ve built your business with meticulous planning—budgets, marketing, a stellar website, and a robust online presence—but what happens when customers arrive? At a Hawaiian restaurant, I watched a strong web effort unravel due to untrained staff: no eye contact, no smiles, and fumbled orders left customers frustrated. Despite a solid foundation, poor customer service threatened repeat business. Inspired by The Secret Service Summit, I’ve learned that intentional systems—not chance—ensure consistent, exceptional experiences. Invest in training or resources to keep customers returning; it’s far costlier to chase new ones than to retain the ones you’ve got!
