Branding Consistency
Consistency is the backbone of branding—linking what your business offers to how customers feel, see, and remember it, like Starbucks with its steady logo, clear taglines, and upscale vibe. Stick to one font, a timeless logo, and a uniform message across all platforms; don’t shuffle words or confuse your audience. Sell a feeling—luxury, trust, fun—and deliver it everywhere, from your site to your service. Focus on your target customer, keep it sharp, and watch your brand solidify.
New Starfire Website – Calvin’s Carpet Cleaning
Meet Calvin and Melanie Jensen, owners of Calvin’s Carpet Cleaning in Portland, Oregon since 1982. Running a family business, they juggle everything from advertising to billing. Traditionally reliant on referrals and the Yellow Pages, they’ve adapted to modern times, recognizing the need for a web presence as phone books fade into obscurity. Starfire crafted a simple yet effective website—complete with a new logo and favicon inspired by the dove on their service vans—to boost visibility and attract customers online. Check out their fresh digital look!
Logo Design
We’re thrilled to build a website for a new Oregon client with a fresh, unique business concept that fills an unmet need—proof that great ideas in action inspire us! As a startup, she’s leaning on Starfire for logo design and website essentials. Crafting a logo? Keep your ideal client in mind, ensure it reflects your business clearly, and sketch simple, timeless ideas with clean fonts and a limited color palette. Test reproducibility across mediums and sizes for versatility. Our graphic designers are here to guide you, turning your vision into a standout logo that lasts.
