Google Analytics
Is your dusty, outdated website—built years ago by a friend, cousin, or even you—still pulling in visitors? Google Analytics reveals all, for free: visitor counts, new vs. returning, time spent, bounce rate, locations, and even age, gender, and interests. Tailor content to who’s landing there, or rethink it if 18-year-old sports fans keep showing up instead of your target 45-year-old pros. Starfire builds Analytics into every site, guiding you to refresh smartly for the right crowd.
