The Art of the #Hashtag
Hashtags aren’t just for #YummyDinner—they’re a must for boosting your business’s social media reach. Pair every post with consistent, searchable tags like #YourBusinessName, #YourProduct, and #YourCity, plus relevant ones like #YourTagLine or #Industry. Skip vague fluff like #MyCarIsAmazing for precise hits like #Camaro. Watch character limits, track which tags spark likes and comments, and lean into winners. Smart hashtagging widens your audience and amps up engagement—fast.
Getting Social
Choosing the right social media platforms for your small business can feel daunting, but it’s a decision that demands attention. With Generation Y spending two hours daily on mobile devices and 50% of corporate network devices predicted to be mobile by late 2015, the importance of social media is undeniable—especially as this demographic dominates the workforce. While Facebook’s organic reach has plummeted to as low as 2% for larger pages, Instagram’s engagement has soared, growing over 50% in nine months. Research your options, select platforms that suit your business, and commit to consistent, engaging content to keep your audience hooked.
