A Thousand Words
Pictures speak volumes, grabbing attention and sparking emotions that can seal a sale—so prioritize them on your website and social media. Don’t just slap any image up; use authentic, self-made shots (your phone’s camera is plenty good) or legally sourced stock photos to avoid trouble. Optimize them with keyword-rich names, ALT tags, and captions to boost SEO and draw readers in, then resize for speed. Link them where relevant—thoughtful images work hard to hook customers and elevate your brand.
Five steps to better website photos
Business owners often struggle with choosing website photos—should they snap their own or hire a pro? While smartphone shots work for blogs or social media, they lack the resolution (aim for 4MB) needed for a sharp website display. Key tips: prioritize good lighting (avoid shadows or overexposure), experiment with angles and off-center placement for visual appeal, ensure uniform image sizes, and stage shots meticulously—think realtor-style—to showcase your business cleanly and professionally. Strapped for time or skill? Starfire offers photo editing and professional photography services to make your site pop. Contact us for details!
