Is a Website Redesign Right for You?

Current website owners can sometimes save money by updating their existing website instead of building a new one. In most cases, updates can be completed in just a few days with little to no downtime. However, there are a few important factors to consider before deciding if a redesign is the best option.

Step 1: Evaluate Your Website’s Age and Mobile Compatibility

How old is your website?

Many people aren’t aware, but in April 2015, Google rolled out a major mobile-friendliness update, impacting how websites rank in search results. Today, mobile-first indexing is the standard, meaning Google primarily uses the mobile version of your site to determine rankings.

This update tests whether your website is responsive and optimized for mobile devices by adjusting to different screen sizes (known as “view ports”).

Test your website for mobile compatibility here: [Insert Link]

If your website is not mobile-friendly, it is not an ideal candidate for a simple redesign and should likely be rebuilt from the ground up to ensure modern performance, security, and search engine optimization (SEO).

Step 2: Refreshing Images & Visual Content

How up-to-date are your images?

New, high-quality visuals are essential to keeping your website engaging, modern, and appealing to visitors. Outdated or low-resolution images can make a website look neglected, reducing trust and credibility.

With a minimal investment, you can revamp your website’s visuals by updating product photos, team images, or banners, giving your site a fresh, professional look.

Step 3: Assessing Your Website’s Platform

Is your website built on a flexible and modern platform?

If your website is mobile-friendly, the next step is to determine which platform it is built on. Many people don’t realize that there are dozens of website platforms, but the most popular and widely used today is WordPress.

Why is WordPress the best candidate for a redesign?
Easily customizable – Pre-built themes allow for fast and cost-effective redesigns.
Faster & more affordable – Instead of rebuilding from scratch, we can apply a new theme (“re-skin”) at about half the cost of a full rebuild.
SEO & performance benefits – WordPress is continuously updated to meet Google’s latest standards.

Check what platform your website is built on here: [Insert Link]

For websites built on outdated or less flexible platforms, a redesign can be more complex. In many cases, a new website build is more cost-effective than attempting to update older technology.

Not sure what’s best for your website? Schedule a FREE consultation, and we’ll help you determine the best course of action.