Website Maintenance

When it comes to your business on the web, have us do all the work, so you don’t have to.

Freshness

The average consumer may never notice small updates to your website, but Google always does. In the SEO industry, these updates are referred to as freshness. Google uses a specific algorithm to evaluate a website’s level of freshness, and it plays a crucial role in maintaining strong search engine rankings.

What is Freshness in SEO?

Freshness refers to keeping your website updated with new, relevant, and up-to-date content. Regular updates signal to search engines that your website is active and valuable to users, which can help improve your ranking position.

Some ways to maintain freshness include:
Updating existing content with the latest information and relevant keywords.
Adding new blog posts, articles, or case studies to engage visitors and improve SEO.
Refreshing product descriptions and images to ensure accuracy and appeal.
Revising metadata (titles, descriptions, and alt text) to reflect current trends.

One of the leaders in the SEO industry, MOZ, has written an in-depth guide explaining how freshness impacts search rankings and how you can use new content to boost your website’s visibility. Read their Fresh Factor article here: [Insert Link Here].

By keeping your website updated with high-quality, fresh content, you can enhance user experience, strengthen your search rankings, and stay ahead of competitors in Google’s ever-evolving algorithm.

The Importance of Maintaining a Strong Link Profile

Building a strong link profile takes time—often several years—but one key component of this process is ensuring that all internal links (links within your website that connect to other pages on your site) remain intact. Even minor website updates can lead to broken links, negatively impacting user experience, SEO, and search engine rankings.

For smaller websites, link maintenance is fairly simple, but for larger websites with dozens or even hundreds of pages, it can quickly become a time-consuming and complex task.

To learn more about the importance of interlinking pages and how it affects your website’s SEO performance, check out this insightful article from the team at MOZ: [Insert Link Here].

Why Website Maintenance is Crucial

Regular website maintenance and updates are essential to keeping your website performing at its best. As mentioned above, even small changes can affect your search engine rankings, either improving your visibility and organic traffic or causing a sudden drop in rankings if neglected.

Key areas to focus on when updating and maintaining your website include:
Fixing broken links to improve navigation and SEO.
Adding new content to keep your site fresh and relevant.
Refreshing graphics, colors, and images for a modern look.
Updating H-tags, anchor text, and alt descriptions for SEO.
Optimizing URLs, metadata, and keywords to align with search trends.
Managing blog posts and profiles to enhance engagement and credibility.

The best part? Website maintenance is affordable and can be done with zero downtime to your site.

If you want to keep your website performing at its peak, give Starfire Web Design a call today and speak with one of our friendly team members about ideas and pricing: (702) 800-4447.